How it works
Your site stays your site. We become the buttons, then the pages.
Steward puts booking pages on your domain that rank for the searches your guests make, pays to send traffic to them until they rank on their own, and takes 15% of what they book. Here is each part, in the order it happens.
Proven on our own house
Return on ad spend, measured in euros received.
Sixty-six Google Ads leads carried a click id into Ballinderry's bookings. Eleven paid a deposit. That is how 9.6× is a fact and not a slide, and it is the same measurement your dashboard will show.
Three parts
Buttons, pages, fifteen percent.
Your buttons, for a share of visitors
You point your domain's nameservers at Steward, or paste one line of script. Nothing on your site changes. Then you choose a split: what share of visitors, 10% to 100%, see Steward's booking flow behind your existing buttons. Everyone else sees your site exactly as it is.
You approve the buttons
We render your site, tag the buttons we'd like to take over, and show you the picture. Nothing is rewritten until you say yes. “Contact” stays yours.
Sticky and honest
A visitor stays in their bucket for 30 days, so the two versions are compared on the same guests. The dashboard shows revenue per visitor for each, with confidence, not a bare lift.
/book is always ours
Whatever the split, the booking flow lives at yourdomain.com/book. Rooms, exclusive use, dinners and experiences, priced live, deposit at the end.
Pages that rank, on your domain
We look at what you already rank for and build the pages you don't have: hen weekends, corporate retreats, exclusive use, whatever your guests are searching for and not finding. They live on your domain, so they inherit your authority and rank in weeks, not years.
We pay for the traffic
Google Ads pointed at each page from day one, at our cost. Ads prove a page converts in week one; organic compounds and is free for the rest of its life.
We never cannibalise
Pages you already rank for are left alone. Google always sees your original; our pages are additions, indexed under your domain, in your sitemap.
Every click traced to the deposit
The click id travels from the ad to the page to the booking to Stripe. Return is measured in euros received, per page, in your dashboard.
15% of what they book, from the deposit
A guest builds their weekend and pays the deposit into your own Stripe account. Stripe sends 15% of the whole booking to Steward and the rest to you, at that moment. Balances after that carry nothing. If we didn't bring the booking, we take nothing.
Cancellations cost you nothing
Deposits are non-refundable. The guest cancels, you keep the deposit, we keep the fee. We already spent the money finding them.
No invoices
No setup fee, no monthly fee, no ad bill, no floor, no cap. The only money that moves is the split Stripe makes on a booking.
Leave whenever
Switch Steward off from the dashboard. The buttons go back, the pages come down, your site is exactly as it was.
What the pages look like
Every page sells into one booking flow.
Live on Ballinderry Park today. Pick the occasion, build the stay, watch the price move, pay the deposit.
What we measure
You see the same numbers we do.
Your dashboard has one page called Results: what we spent, who we sent, what they booked, and whether Steward beat your own site. Before your domain points at us you can read it with Ballinderry Park’s real figures.
One cookie, two buckets
A first-party cookie on your domain, 30 days. A visitor is put in a bucket on their first visit and stays there, so Steward and your site are compared on the same kind of guest.
Counted at the edge, not in a tag
Pageviews for both buckets are counted where the split happens, bots removed. Nothing to install, nothing to slow the page down.
Every deposit carries its bucket
When a guest pays, the cookie goes with the payment. The deposit, and the whole booking's value, land in the bucket that produced them.
The number, with confidence
Revenue per visitor, Steward vs your site, and how sure we are that the difference isn't chance. Under 80% we say so. Never a bare lift.
Our spend, in the open
Every euro we put into ads for your pages, by campaign, next to what those pages booked. You see our effort and your money on one screen.
What we don't collect
No session recordings, no keystrokes, no guest names on the results page. Search engines always get your original pages.
Then
Once it’s working, we go further.
Better conversion on your own pages
Once the buttons and pages are earning, we start on the pages you already rank for: the same URL and content, with a sticky availability bar, a price teaser and social proof added for humans. Google sees the original. Measured against its own control.
Content that sells the weekend
Experiences, dinners and day trips attached to the intent pages as add-ons the guest can book in the same flow. The basket grows; so does the 85% you keep.
Each step is offered in your dashboard when the one before it has proven itself, and each is measured against its own control. You say yes or no.
Live on your domain in 24 hours.
Sign up, connect Stripe, point the domain, choose your split. We build the pages, we pay for the traffic, and you see both versions of your site side by side. 15% of what we book you, nothing else.