Reports
Know what happened, and what to do next.
Booked nights and revenue by month. Upcoming milestone revenue projected forward. Enquiry to quote to deposit conversion by event type. Which channel and which campaign the money came from. Why the lost ones were lost.
Insights · live in Steward
This is where the 9.6× came from.
Occupancy, revenue, funnel, channel mix, why you lose.
What it does
Three things, done properly.
Revenue and forward book
Contract value won, cash collected, and what's due when.
Funnel by type
Where weddings stall versus hens. What a good reply time does to conversion.
Attribution
Google Ads click IDs carried through to the deposit, so return on ad spend is a fact, not an estimate.
Why it matters
Ad spend without attribution is a guess. Attribution to the deposit turns the marketing budget into a decision you can defend.
This is where the 9.6× came from.
Works with CRM & pipeline
No enquiry goes cold.
One pipeline for every lead from every source: the website, email, Airbnb messages, the phone. A reply-time clock on each one. Every conversation, quote and payment on one customer record.
More about CRM & pipelineNothing here stands alone
Also in Insights.
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