Direct bookings for heritage houses
We bring the booking. You keep the guest.
We put pages on your domain that rank for the searches your guests make, we pay to send traffic to them until they rank on their own, and we take 15% of what they book. Nothing to install, nothing up front, live in 24 hours.
Or see it working now: Ballinderry Park’s configurator
While you read this
An enquiry becomes a deposit.
The website captures it, the quote prices it, the guests plan it, the payment closes it. On your domain, in one system.
- Enquiry
- Quote
- Guests
- Deposit
- 9.6×
- Return on ad spend
- Ballinderry Park, first year
- 92%
- Enquiries direct
- not via Booking.com or Airbnb
- €269k
- Booked in six months
- 63 events, March to September 2026
- 65%
- Quote to booking
- on quotes sent from Steward
Running today at Ballinderry Park, Co. Galway and Temple House, Co. Sligo.
How it works
Three things. In that order.
Your site stays your site. We become the buttons, then the pages, then the number on the dashboard that says it worked.
Your buttons
Point your domain at Steward. A share of your visitors, you choose how many, see our booking flow behind your existing buttons. Everyone else sees your site untouched, so the lift is a fact, not a claim.
Pages that rank
We build the pages you don't have, for the searches your guests make: hen weekends, corporate retreats, exclusive use. On your domain. We pay for the ads until they rank on their own.
15% of what they book
A deposit is paid, Stripe sends us 15% of the whole booking and the rest to you. If we didn't bring the booking, we take nothing. If the guest cancels, you lose nothing.
Who it is for
Built for the estate that is the whole product.
Not a hotel. Not a holiday let. A house, a lawn, a long table and a group that wants all of it. Every part of Steward assumes that.
The €30k booking that arrived as a website form.
A wedding configurator prices the day live. The quote is in the couple's inbox in minutes. A deposit link holds the date. Then the guests plan their own rooms, meals and the morning after.
Midweek, exclusive use, one invoice.
Teams build their own offsite, see the per-person price and pay by purchase order. Monday to Thursday, the quietest days on most estates, become the best margin.
Whole-house weekends without the marketplace.
Hens, stags, big birthdays and reunions book the house direct, split the bill between themselves, and add the hot tub, the chef and the bonfire before they arrive.
“They filled our pipeline with €500K worth of leads in two months.”
The experiences network
Upsells your guests will thank you for.
Steward comes with the people every group wants in the house: tutors, chefs, craftspeople and retreat leaders we already work with. Any estate on the platform adds them to a package in one click, and the margin is the estate’s.
Murder mysteryBallinderry's most-booked evening—
Cocktail making15 guests · €35 a head—
WoodworkingEoin Reardon · provider confirms in Steward—
The platform
One system for the whole estate. Every screen earns its place.
Grouped the way the product is: Sales, Operations, Setup, Insights. One login, one customer record, one calendar underneath all of it.
A website that sells the estate, not a room grid with your logo on it.
15 tools in the platform. Hover to pause.
Demand, built in
Most of it direct. None of it missed.
Search, ads and social pour into your own site, where the guest books and stays yours. The marketplaces stay connected for the quiet weeks and trickle into the same calendar. Every euro lands in your own Stripe account.
Google, Instagram, Meta, and the guests who came before
Flagship case study
Ballinderry Park, Ballinasloe, County Galway.
A Georgian estate that rented its own demand back from the marketplaces. We rebuilt the site around conversion, put the whole operation on Steward and pointed the demand at weddings, retreats and group stays. Live since March 2026.
Why direct
Every booking through a marketplace costs you the commission and the guest.
Booking.com and Airbnb take around 15% of a room night and keep the relationship. Steward takes 15% of the whole weekend it brought you, on your own domain, and you keep the guest, the website, the CRM and the calendar.
Live on your domain in 24 hours.
Sign up, connect Stripe, point the domain, choose your split. We build the pages, we pay for the traffic, and you see both versions of your site side by side. 15% of what we book you, nothing else.