For estates, country houses & independent hotels
Still struggling with
empty rooms?
Steward fills them — direct bookings, CRM and revenue in one platform, with expertly guided growth on top. Built for estates, country houses and independent hotels.
The Living Estate
Every estate has demand. The question is who owns it.
The OTAs take 15–20% of every booking — and the relationship that comes with it.
Most estates rent their own demand back from third parties. Steward hands it back — your own site becomes your best sales channel, with the software to run everything behind it.
15–20% skimmed at the gate — along with the guest, and the relationship.
Flagship case study · Ballinderry Park, County Galway
“Steward didn't just build us a website — they filled our pipeline with €500K worth of leads in two months.”
— Ballinderry Park, County Galway
€500k
Enquiry pipeline in the first 90 days
€128k
Booked in under 3 months
92%
Enquiries direct, not via OTAs
9.6×
Return on ad spend
Then Steward arrives — and the demand comes home.
How we do it
Growth on the same engine as your bookings.
Your growth runs on the same engine as your bookings — AI-assisted, steered by people who do this for estates every day.
A site on our engine
Not a bespoke build you'll outgrow — your site runs on the Steward engine, conversion-built and continuously improved, with the booking flow at its core rather than bolted on.
AI-assisted paid
Google campaigns aimed at the bookings that move the needle — weddings, groups, corporate retreats and stays — drafted with AI, guided by experts, and tracked to real revenue.
Expert-steered organic
SEO and content that own the searches your guests already make — AI-accelerated, human-refined — so high-intent traffic compounds month after month.
The platform
One platform to run the entire estate.
Built specifically for estates, country houses and independent hotels — every feature earns its place by turning enquiries into revenue.
Plus dozens more — messaging, guest hubs, reviews, analytics and beyond.
Explore the full platformPipeline, quotes, payments, pricing — every folly feeds the house.
Pricing
Every property is different. So is the package.
Tell us about your rooms, your seasons and what you want the place to earn — we'll shape Steward around it and show you the numbers on a call.
The estate, running itself. Demand you own.
Ready when you are
Own your demand.
We’ll show you exactly what we did for Ballinderry — and what it would look like for you.