Can it send SMS as well as email?

Yes. Sequences run across both email (via Resend) and SMS (via ClickSend), so you can reach guests on the channel they respond to.

What stops it from over-messaging guests?

Frequency caps, opt-out handling, idempotency and kill switches are built in, so a guest never gets spammed or a duplicate message.

Messaging & sequences

Follow up like your best salesperson — on every lead, every time.

Automated email and SMS sequences with AI-drafted replies, inbound routing onto the lead timeline and built-in guardrails, so no enquiry is ever forgotten.

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Every enquiry followed up, automatically
Replies drafted in your voice by AI
Open, click and bounce tracking on everything

Most bookings are lost to silence, not to a competitor.

The follow-up that turns a cold enquiry warm is the work that always slips when you're running a venue. Steward runs it for you — timed sequences, AI-drafted replies and inbound messages that land back on the right lead automatically.

What you get

Everything in Messaging & sequences, working as one.

Email & SMS sequences

Timed nurture sequences follow up enquiries, confirm bookings and request reviews across both email and SMS — where guests actually reply.

AI reply drafting & guidance

Suggested responses are drafted for your team with the full lead context, so replies go out faster and better without starting from a blank page.

Inbound routing

Replies are threaded back onto the lead's timeline and into the needs-reply queue, with Gmail sync so nothing hides in a personal inbox.

Guardrails built in

Frequency caps, per-recipient opt-out, idempotency and global kill switches mean automation never spams a guest or double-sends.

Works with

Better together with the rest of the platform.

Every part of Steward shares one source of truth, so a booking here updates everything else automatically.

CRM & lead pipeline

Every enquiry tracked from first touch to deposit on a visual pipeline, with AI lead scoring and reply-time alerts so no lead ever goes cold.

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Guest & event hub

Every booking becomes a shareable guest hub — itinerary, experiences, dietary choices and plans the whole party can see and add to.

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Reviews & reputation

Star-gated review flows that route happy guests to Google and catch problems privately before they're ever published.

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Questions

Good to know.

Automated sequences send on the schedule you set. For one-to-one replies the AI drafts a suggested response with full context, which your team can send or edit — you stay in control.

Ready when you are

See it running on your property.

Book a demo and we'll show you this working end to end — on Ballinderry, and mapped to your estate or hotel.

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