Messaging Studio
The right message, at the right moment, without anyone sending it.
Flows that nurture an enquiry, chase a quote, confirm a booking, collect the balance, prepare the guests and ask for the review. Email and SMS, drawn on a canvas with branches and goals, in your voice.
Sales · live in Steward
Ballinderry's follow-ups run themselves. The team writes the copy once.
Email and SMS flows drawn on a board you edit yourself.
What it does
Four things, done properly.
Flows on a canvas
Steps, waits, if/then branches, actions like changing a lead's stage or sending a quote. Start from the library or from blank.
Email and SMS parity
Every step can be an email or a text. Sending windows, quiet hours and consent are enforced for you.
Goals and attribution
Set a goal per flow, a deposit paid or a stage reached, and see which flows actually move money.
Broadcasts and a consent centre
Seasonal offers to a segment, with a preferences page and one-click unsubscribe already built.
Why it matters
A follow-up written once and sent every time beats the best follow-up you meant to send. Automation is how a small team looks attentive.
Ballinderry's follow-ups run themselves. The team writes the copy once.
Works with CRM & pipeline
No enquiry goes cold.
One pipeline for every lead from every source: the website, email, Airbnb messages, the phone. A reply-time clock on each one. Every conversation, quote and payment on one customer record.
More about CRM & pipelineNothing here stands alone
Also in Sales.
See messaging studio on your own estate.
Sign up, connect Stripe, point the domain, choose your split. We build the pages, we pay for the traffic, and you see both versions of your site side by side. 15% of what we book you, nothing else.