For boutique & independent hotels
Drive direct bookings. Cut the OTA commission.
Steward gives independent and boutique hotels a direct-booking engine, dynamic pricing and channel sync — so you stay listed everywhere while your own site becomes your best-margin channel.
Every OTA night is a night you paid 15–20% to sell.
Independent hotels live and die on channel mix. Lean too hard on Booking.com and Expedia and you're handing away margin and the guest relationship. Steward shifts the balance toward direct without pulling you off the channels that still bring reach.
How Steward helps
Built for boutique hotels.
A direct engine that converts
A fast, conversion-built booking flow on your own site captures the guest, the margin and the email address the OTAs would keep.
Stay on every channel
Two-way sync across Booking.com, Airbnb, Expedia and the wider ecosystem via Guesty and Beds24 keeps your calendar honest everywhere.
Dynamic pricing with Almanac
Demand-aware rates capture your peaks and fill your troughs automatically, pushed to your direct site and every OTA at once.
One dashboard, real numbers
See occupancy, revenue, channel mix and a forward forecast in one place, so you know your true cost and value per channel.
Proven at Ballinderry Park
The same direct-first playbook took Ballinderry to 92% direct enquiries and a 9.6× return on ad spend.
€500k
Enquiry pipeline in the first 90 days
€128k
Booked in under 3 months
92%
Enquiries direct, not via OTAs
9.6×
Return on ad spend
The tools behind it
The parts of the platform that do the work.
Each of these is a full system in its own right — and they all share one source of truth.
Direct booking engine
Real-time, room-level availability with exclusive-hire logic built in. Guests book the whole estate or a single room without ever leaving your brand.
Learn moreChannel & OTA sync
Stay on Booking.com without being owned by it. Two-way sync keeps the calendar honest across every channel — no double-bookings, ever.
Learn moreAlmanac — dynamic pricing
Demand-aware, seasonal pricing that reads occupancy, local events and lead time to capture every euro your calendar is worth — automatically.
Learn moreAnalytics & reporting
One dashboard for occupancy, revenue, lead conversion and channel mix — plus a forward cash-flow forecast, so you always know what to do next.
Learn moreQuestions
Good to know.
No. The aim is to reduce dependence, not reach. You stay listed on every channel while your own site becomes your highest-margin way to sell.
Ready when you are
See Steward for boutique hotels.
Book a demo and we'll show you exactly how this works for your property — and what it would take to fill your calendar direct.